Amazon PPC Specialist

Key Responsibilities:

• Develop and execute strategic PPC advertising campaigns on the Amazon platform, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Conduct keyword research and analysis to identify relevant and high-performing keywords for inclusion in campaigns, as well as negative keywords to exclude.
• Create compelling ad copy and optimize product listings to maximize click-through rates (CTR) and conversion rates (CR).
• Monitor and analyze campaign performance metrics, such as click-through rate, conversion rate, advertising cost of sales (ACoS), and return on ad spend (ROAS).
• Use data-driven insights to make informed decisions and optimize campaign performance, including bid adjustments, budget allocations, and targeting refinements.
• Stay updated on industry trends, Amazon advertising policies, and best practices to ensure compliance and maximize campaign effectiveness.
• Collaborate with cross-functional teams, including marketing, sales, and product management, to align PPC campaigns with overall business goals and objectives.
• Provide regular reporting and insights to stakeholders, highlighting key performance metrics, trends, and opportunities for improvement.

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Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience managing PPC advertising campaigns on the Amazon platform, with a strong track record of driving results and achieving targets.
• Expertise in Amazon advertising tools and platforms, such as Amazon Advertising Console (formerly Amazon Marketing Services) and Amazon Seller Central.
• Strong analytical skills and proficiency in data analysis tools, such as Microsoft Excel or Google Sheets.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Detail-oriented and highly organized, with the ability to manage multiple campaigns and priorities simultaneously.
• Certification in Amazon advertising (e.g., Amazon Advertising Accreditation) is a plus.