Content Marketing Specialist

Key Responsibilities:

• Develop and implement content marketing strategies to support overall marketing objectives and business goals.
• Create high-quality, engaging content for various channels, including blog posts, articles, whitepapers, case studies, social media posts, and email campaigns.
• Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
• Collaborate with cross-functional teams, including marketing, design, and product, to ensure content aligns with brand messaging, voice, and objectives.
• Plan and execute content calendars and editorial schedules to ensure consistent and timely delivery of content.
• Monitor and analyze content performance metrics, such as website traffic, engagement, and conversion rates, and use data-driven insights to refine content strategy and tactics.
• Stay updated on industry trends, best practices, and emerging technologies in content marketing, and incorporate new ideas and techniques into our content strategy.
• Build and nurture relationships with influencers, industry experts, and partners to amplify content reach and engagement.

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Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content marketing roles, with a strong portfolio of content creation across various formats and channels.
• Excellent writing and editing skills, with the ability to craft compelling and engaging content that resonates with target audiences.
• Knowledge of SEO best practices and experience with keyword research tools and analytics platforms.
• Familiarity with content management systems (CMS) and marketing automation platforms (e.g., WordPress, HubSpot, Mailchimp).
• Strong analytical skills and proficiency in data analysis tools, such as Google Analytics or similar.
• Creative thinking and problem-solving abilities, with the ability to generate innovative ideas and solutions to marketing challenges.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines simultaneously.