Email Marketer

Key Responsibilities:

• Develop and execute email marketing strategies and campaigns to drive engagement, retention, and conversion rates.
• Create compelling and personalized email content, including newsletters, promotional offers, product updates, and event invitations, to engage subscribers and drive action.
• Segment email lists based on demographics, behaviors, and preferences to deliver targeted and relevant content to different audience segments.
• Design and optimize email templates and layouts for mobile responsiveness and deliverability, ensuring a seamless user experience across devices and email clients.
• Set up and monitor automated email workflows, including welcome series, drip campaigns, and abandoned cart recovery sequences, to nurture leads and drive conversions.
• Conduct A/B testing and analysis of email performance metrics, such as open rates, click-through rates, and conversion rates, to optimize campaign effectiveness and ROI.
• Maintain email marketing best practices and compliance with regulatory requirements, including CAN-SPAM and GDPR, to ensure deliverability and subscriber consent.
• Collaborate with cross-functional teams, including marketing, design, and sales, to align email marketing efforts with overall business goals and objectives.

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Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree or relevant certifications in email marketing are a plus.
• Proven experience in email marketing roles, with a strong track record of planning, executing, and optimizing email campaigns that drive engagement and conversions.
• Proficiency in email marketing platforms and tools, such as Mailchimp, Constant Contact, Klaviyo, or HubSpot, with the ability to set up and manage email campaigns, segments, and automations.
• Strong understanding of email marketing best practices, including list segmentation, personalization, A/B testing, and deliverability optimization.
• Excellent copywriting and content creation skills, with the ability to craft compelling and persuasive email content that resonates with target audiences.
• Analytical mindset and proficiency in data analysis tools, such as Google Analytics or email marketing analytics platforms, to track and measure campaign performance.
• Strong communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Detail-oriented and highly organized, with the ability to manage multiple projects and priorities simultaneously.