Pay-Per-Click (PPC) Specialist

Key Responsibilities:

• Develop and execute PPC strategies to drive traffic, leads, and conversions through paid search and display advertising campaigns.
• Create and optimize PPC campaigns across multiple platforms, including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other digital advertising networks.
• Conduct keyword research, ad copywriting, and landing page optimization to improve ad relevancy, quality score, and conversion rates.
• Monitor campaign performance, analyze key metrics, and identify trends and insights to optimize campaign performance and achieve target KPIs.
• Implement bid management strategies, budget allocation, and ad targeting techniques to maximize ROI and cost-effectiveness of PPC campaigns.
• Perform A/B testing and experiments to evaluate ad creatives, landing pages, and targeting parameters to improve campaign performance and effectiveness.
• Stay updated on industry trends, best practices, and algorithm changes in PPC advertising platforms, and incorporate new features and techniques into campaign strategies.
• Collaborate with cross-functional teams, including marketing, content, and analytics, to align PPC campaigns with overall marketing objectives and strategies.

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Requirements:

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field. Google Ads and other relevant certifications are a plus.
• Proven experience as a PPC Specialist or in a similar role, with a track record of managing successful PPC campaigns and driving measurable results.
• Expertise in PPC advertising platforms, including Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
• Proficiency in keyword research tools, bid management software, and analytics platforms (e.g., Google Analytics, Google Tag Manager).
• Strong analytical and quantitative skills, with the ability to analyze data, draw actionable insights, and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to effectively communicate campaign performance, recommendations, and insights to stakeholders.
• Creative thinking and problem-solving skills, with the ability to develop innovative PPC strategies and tactics to achieve marketing goals.
• Detail-oriented and well-organized, with the ability to manage multiple projects and deadlines in a fast-paced environment.