Search Engine Optimization (SEO) Specialist

Key Responsibilities:

• Conduct keyword research to identify high-value keywords and search terms relevant to our target audience and business objectives.
• Optimize website content, meta tags, headings, and other on-page elements to improve search engine rankings and visibility for target keywords.
• Develop and implement on-page SEO strategies, including content optimization, internal linking, and site structure improvements, to enhance crawlability and indexing by search engines.
• Optimize off-page elements, including backlinks, citations, and social signals, to improve website authority and domain relevance.
• Monitor and analyze SEO performance metrics, including organic traffic, keyword rankings, and backlink profile, and identify opportunities for improvement.
• Collaborate with content creators, web developers, and marketing teams to implement SEO best practices and recommendations into website content and marketing initiatives.
• Stay updated on industry trends, search engine algorithms, and best practices in SEO, and incorporate new techniques and strategies into SEO campaigns.
• Provide SEO insights, recommendations, and reporting to stakeholders, including management, marketing teams, and external agencies.

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Requirements:

• Bachelor's degree in Marketing, Communications, Information Technology, or a related field. Relevant certifications in SEO (e.g., Google Analytics, Moz) are a plus.
• Proven experience as an SEO Specialist or in a similar role, with a track record of improving search engine rankings and driving organic traffic growth.Expertise in SEO tools and software, including Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar tools.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices, with the ability to optimize websites for search engines effectively.
• Excellent analytical and problem-solving skills, with the ability to analyze data, draw insights, and make data-driven decisions to improve SEO performance.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Detail-oriented and well-organized, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinking and innovation mindset, with the ability to develop and implement innovative SEO strategies and tactics to achieve business objectives.